Wed, May 25th, 2016 @ 2:11:25 PM -
Timex Group USA is a subsidiary of the Dutch Timex Group BV. The other subsidiaries are the Timex Business Unit, Timex Group Luxury Watches, Sequel, Vertime, Vincent Bérard and Giorgio Galli Design Lab. The name was changed several times until 2008.
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Originally the Waterbury Watch Company produced cheaper watches than European companies. The product line started with the large Jumbo pocket watch that caught Robert H. Ingersoll’s attention. Waterbury Clock Company partnered with Ingersoll Watch Company and massively started to produce the Ingersoll Yankee (a pocket watch worth $ 1) for Ingersoll.
In 1877/’78 the Long Wind produced inexpensive timepieces consisting of 58 parts at 200 units / day. Waterbury Clock Company united with Waterbury Watch Company to compensate for the lack of space. Poor selling techniques led to bankruptcy. At last Ingersoll Watch Company bought the plant and sold since 1914 Ingersoll watches.
Gunners in World War I needed a watch with which they could count and query the time without having to cease their activities. With a few tweaks Ingersoll Midget pocket watch for women could easily be converted. For example, a canvas belt and a lighted dial were added.
To resist the Great Depression Waterbury Clock Company hit an agreement with Disney in 1930 and produced Mickey Mouse watches under the brand Ingersoll.
Olsen and Lehmkuhl bought control of Waterbury Clock Company, renamed in 1943 as United States Time Corporation. Production declined in the 1950s at the end of the Korean War. The president, Lehmkuhl, believed in an inexpensive accurate and durable watch. He began producing timepieces in a simpler implementation than the Swiss watchmaking. Sustainability was contained in a metal produced thanks to the wartime research: armalloy. In 1950 was added an “X” that stood for technological excellence and innovation.
This new timepiece movement encountered resistance because of the traditional jewelers. Lehmkuhl was working on the long-term success, among others by launching commercials with a high diver, water skiers, a dolphin, dishwasher, jackhammers, paint mixers, outboard propeller and wherein a Timex watch was tortured.
Lehmkuhl also opened new distribution channels such as department stores, cigar stands, drugstores a. o. He added foreign markets with sales offices in Canada, Mexico, France, Great Britain, Germany, and Portugal. New factories were built in the United States, Europe, and Asia.
From 1950 United States Time Corporation became the exclusive manufacturer of Polaroid cameras until 1970.
The success of the Ironman Triathlon series followed the introduction of Indiglo during the Christmas shopping season in 1992. Indiglo drew headlines in january 1993 with the bombing of the World Trade Center [LATimes artikel, 5de par.]
Timex Corporation acquired Callanen International, producer of Guess Watches in 1991 as part of its “multi-brand strategy”. Timex and Disney reunited in 1993 to produce a new series of character timepieces, namely the Disney Classics Collection.
In 1994 Timex acquired the Nautica Watches license and introduced the Timex Data Link. The DataLink PDA-type watch could receive contact and schedule information from a sequence into a computer monitor’s light using Microsoft software.
1997 saw the introduction of the successful Timex Expedition brand, designed for rugged outdoor sports. Timex and Motorola introduced Beepwear in 1998, a watch with an integrated pager.
[dfads params=’groups=88&limit=1&orderby=random’]A restructuring of the company in 2008 Timex Business Unit became a separate business unit for Timex brand with its own president. After this change introduced Timex GPS watches for heart rate monitoring and comparable high-tech devices.
That same year, Timex Group USA signed a four-year deal for the timing of the ING New York City Marathon.
In late 2008, the Timex Group USA Middlebury CT Headquarters built an array of 800 solar panels and inaugurated it on February 5, 2009.
By fusion with the Callanen International business unit came Timex, Opex, TX, Nautica and Marc Ecko brands all under Timex Group USA.
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